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The Best Social Networks To Sell Online

At Serendipity Marketing we know that not all social networks are equally effective for all types of business. Therefore, we think that it is important to reflect on which platform best suits your needs and strategies to follow. Remember that the strategies you follow in social networks should not be based on the preferences of the company but the needs of the client.   In this article, I am going to detail the main social networks, as well as their particularities and advantages so that you can discover which is the best social network to sell according to your type of business and your needs. -          Facebook It is the most popular social network with an incredible number of active users. The strategies used on Facebook are usually designed to achieve interaction with users who already know your company in order to retain them. -          Instagram   In this social network, the photo is the central element, with an important role. For this, you must take special care
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GET EFFICIENT MARKETING STRATEGY TO BOOST YOUR BUSINESS

Nowadays, the importance, as well as the benefits, for any business to show up online is very clear, and I am sure that you are well aware of this. And I am also sure that you have been probably trying to use the internet to drive more potential customers to interact with your business and convert. Whether you have a website or social media or both, you have probably tried something already, haven’t you? But why do some businesses manage to get a high presence online while others don’t? Even though apparently all of them are moving well, not all get good results. I don’t want to spend too many words here and I’ll go straight to the point. Even though the surface may seem similar, the biggest difference between businesses successful online and businesses not successful online is a strategy behind what’s shown on the website and social media pages. Businesses with a high online presence have very clear in mind who their target audience is and all the steps they want their
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Know your LTV and get a higher ROI from your Marketing Strategy

What is LTV?   LTV is the acronym for Lifetime Value. It represents the estimated income that a client can generate for a business during the entire time that they remain as a client. It is a numerical value that is calculated through a very simple formula. You just have to multiply the average value of the customer's ticket (payment for services or products) by the number of times the purchase or contract is made per year. This result must also be multiplied by the total number of months or years that the client uses what the business in question offers. Although it is just a figure, it represents one of the most important for any company. The first purchase, so the conversion from lead to customer, is the most difficult step. From there, the purchase index increases, which allows us to better understand this value and determine to what extent the investment has been profitable to attract new consumers. If the LTV is low and the initiative to convert customers has been ver
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